Lighting is what separates the men from the boys when it comes to video and film production. Understanding lighting and using it properly is a talent that takes time to learn. As we make our way down this path we will all experience different instruments that will help us turn our darkened scene into a […]
Up until now, I’ve been pretty diligent with my media. I use P2 on a regular basis and now I’m shooting more and more with the Canon DSLR cameras. However, I made one of those “project ending” mistakes the other day that we all have nightmares about…I accidentally deleted files from my Canon 7D that hadn’t been […]
On 03.17.11, In Quick Tips, by John DeMaio
I have been working in the field quite a bit lately which is why I haven’t been able to write very many articles in the past two months. However, it has given me the opportunity to jot down some ideas that need to be discussed. The one that sticks in my mind right now is […]
I have been in this business for a while and I have heard people say a lot of wrong things about lighting. Most of the time, the seasoned pros do not like the idea of using anything other than name brands. DIY lighting and homemade instruments make them cringe. Don’t fall for this nonsense! Just […]
I see it happen quite a bit. An intern or a PA will find themselves working on a set with a celebrity and they immediately come unglued. “Oh my God!!!! I’m your biggest fan! Can I get a picture with you? Please!!!” That phrase above, or anything like it, can be a real stinger to […]
On 10.13.10, In General, by John DeMaio
We all decided to get into this business for our creativity – at least that was my intention. Somewhere along the way, however, I became more of a salesman and less of a creative person. This happened officially when I formed my own company, but the damage was done much earlier than that. This post […]
On 09.27.10, In On Location, by John DeMaio
Go behind the scenes with Wheelhouse Creative and see what it takes to construct a documentary with Canon 7D cameras and Avid systems
A simple explanation on the use (or misuse) of gain for exposing a shot.
On 08.20.10, In Interviews, by John DeMaio
Kerry Sanders talks about what it takes to make it in the world of television news. Great tips for anyone interested in television journalism or news production.
This quick tip video will show you how to install and remove a soft box on a light. This trick here is in the removal, so all of you newbies out there, pay attention.
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