John DeMaio


Video lighting basics – understanding electricity

Lighting is what separates the men from the boys when it comes to video and film production. Understanding lighting and using it properly is a talent that takes time to learn. As we make our way down this path we will all experience different instruments that will help us turn our darkened scene into a […]

Recovering deleted video files

Up until now, I’ve been pretty diligent with my media. I use P2 on a regular basis and now I’m shooting more and more with the Canon DSLR cameras. However, I made one of those “project ending” mistakes the other day that we all have nightmares about…I accidentally deleted files from my Canon 7D that hadn’t been […]

Before you leave, normalize your gear

I have been working in the field quite a bit lately which is why I haven’t been able to write very many articles in the past two months. However, it has given me the opportunity to jot down some ideas that need to be discussed. The one that sticks in my mind right now is […]

DIY lighting – it’s easier (and cheaper) to light your film than you might think

I have been in this business for a while and I have heard people say a lot of wrong things about lighting. Most of the time, the seasoned pros do not like the idea of using anything other than name brands. DIY lighting and homemade instruments make them cringe. Don’t fall for this nonsense! Just […]

How to handle yourself in front of celebrities

I see it happen quite a bit. An intern or a PA will find themselves working on a set with a celebrity and they immediately come unglued. “Oh my God!!!! I’m your biggest fan! Can I get a picture with you? Please!!!” That phrase above, or anything like it, can be a real stinger to […]

This is your work, not your art; tips for working with clients on creative projects

We all decided to get into this business for our creativity – at least that was my intention. Somewhere along the way, however, I became more of a salesman and less of a creative person. This happened officially when I formed my own company, but the damage was done much earlier than that. This post […]

Wheelhouse Creative’s All I Ever Wanted comes alive with the help of Canon and Avid

Go behind the scenes with Wheelhouse Creative and see what it takes to construct a documentary with Canon 7D cameras and Avid systems

The truth about video gain and how to use it properly

A simple explanation on the use (or misuse) of gain for exposing a shot.

Kerry Sanders – Correspondent, NBC News

Kerry Sanders talks about what it takes to make it in the world of television news. Great tips for anyone interested in television journalism or news production.

Installing (and removing) a soft box

This quick tip video will show you how to install and remove a soft box on a light. This trick here is in the removal, so all of you newbies out there, pay attention.

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